Initially, SEO was all about filling a website with keywords and ads to attain high search engine ranking. Web designers could cram sites with advertisements that diverted the attention of visitors with no intention of giving them value. However, things have risen off the couch. Businesses and webmasters have realized how important it is to offer value to their site visitors alongside convincing them to buy. SEO no longer means trapping visitors but making them come back for more. This can be accomplished by offering them quality content.
How is Content Important in SEO?
It has been said time and again that Content is King.’ Content is all about providing high quality and useful information more contextually and relevantly with the aim of engaging visitors. Content has the power to catapult a website to the top search engine results. It is even more essential than the products and services that a business sells. The Internet is now content-driven. It is filled a lot of noise on the Internet; therefore, a business must make as much noise as possible for it to be heard and found by customers.
Search Engine’s Algorithms to Sort Content Have Changed
Major search engines like Google have advanced in the way they rank websites. Google uses Panda to sniff out spam, keyword stuffing, and plagiarism. It uses Penguin to hunt for anchor texts that influence web users. It utilizes Hummingbird to detect the intention of web users and rank them accordingly. Therefore, if a website lags behind in the above requirements, its chances to rank high in search engines are low.
Quality Content Conveys a Message in a Better Manner
The main goal of posting content is to inform, persuade and entertain visitors. Text that is poorly written loses meaning, and people will find it hard to understand. Whether it is a post explaining the workability of a product or explaining a video, it must be written correctly. Well-written and nicely structured content have higher chances of retaining readers and convincing them to read more. This translates to low bounce rate thus improving the site’s ranking in the search engines.
Content Builds Trust
Professional and well-structured content can lead to more trust from readers. It imparts some trust in them making them come back for more or even make a purchase. Such posts can be shared on social media platforms such as Facebook or Twitter. People won’t share poorly written content that is boring to read. However, a widely shared content raises the chances of a website getting high search engine ranking.
SEO Demands Quality and Searchable Keywords in the Content
The use of keywords is a significant feature of SEO. Content marketing is all about using keywords more relevantly. Quality content involves using keywords strategically throughout a piece of writing. Content creators are often advised to optimize keywords for content to read sweetly and rank well. Keywords make SEO and content marketing come in harmony. This makes a site rank better.
One cannot be an SEO unless they are content marketers. The two work harmoniously and must be implemented for a site to attain better search engine ranking. A piece of content that conveys the message better builds trust, makes keywords searchable and conforms to the SEO standards can make a website improve its search engine optimization.